Privacy policy
Personal data (usually referred to just as „data“ below) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents, and the services offered there.
Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the „GDPR“), „processing“ refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not.
The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control.
Our privacy policy is structured as follows:
I. Information about us as controllers of your data
II. The rights of users and data subjects
III. Information about the data processing
I. Information about us as controllers of your data
The party responsible for this website (the „controller“) for purposes of data protection law is:
Hotel Engel Zofingen AG
Engelgasse 4
CH-4800 Zofingen
Phone: +41 62 746 26 00
Email: mail@engel-zofingen.ch
II. The rights of users and data subjects
With regard to the data processing to be described in more detail below, users and data subjects have the right
- to confirmation of whether data concerning them is being processed, information about the data being processed, further information about the nature of the data processing, and copies of the data (cf. also Art. 15 GDPR);
- to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR);
- to the immediate deletion of data concerning them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary as stipulated in Art. 17 Para. 3 GDPR, to restrict said processing per Art. 18 GDPR;
- to receive copies of the data concerning them and/or provided by them and to have the same transmitted to other providers/controllers (cf. also Art. 20 GDPR);
- to file complaints with the supervisory authority if they believe that data concerning them is being processed by the controller in breach of data protection provisions (see also Art. 77 GDPR).
In addition, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions placed on processing the same per Art. 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Nevertheless, users have a right to information about these recipients.
Likewise, under Art. 21 GDPR, users and data subjects have the right to object to the controller’s future processing of their data pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.
III. Information about the data processing
Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.
Cookies
a) Session cookies
We use cookies on our website. Cookies are small text files or other storage technologies stored on your computer by your browser. These cookies process certain specific information about you, such as your browser, location data, or IP address.
This processing makes our website more user-friendly, efficient, and secure, allowing us, for example, to display our website in different languages or to offer a shopping cart function.
The legal basis for such processing is Art. 6 Para. 1 lit. b) GDPR, insofar as these cookies are used to collect data to initiate or process contractual relationships.
If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.
When you close your browser, these session cookies are deleted.
b) Third-party cookies
If necessary, our website may also use cookies from companies with whom we cooperate for the purpose of advertising, analyzing, or improving the features of our website.
Please refer to the following information for details, in particular for the legal basis and purpose of such third-party collection and processing of data collected through cookies.
c) Disabling cookies
You can refuse the use of cookies by changing the settings on your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support. Browser settings cannot prevent so-called flash cookies from being set. Instead, you will need to change the setting of your Flash player. The steps and measures required for this also depend on the Flash player you are using. If you have any questions, please use the help function or consult the documentation for your Flash player or contact its maker for support.
If you prevent or restrict the installation of cookies, not all of the functions on our site may be fully usable.
Contact
If you contact us via email or the contact form, the data you provide will be used for the purpose of processing your request. We must have this data in order to process and answer your inquiry; otherwise we will not be able to answer it in full or at all.
The legal basis for this data processing is Art. 6 Para. 1 lit. b) GDPR.
Your data will be deleted once we have fully answered your inquiry and there is no further legal obligation to store your data, such as if an order or contract resulted therefrom.
Newsletter
If you register for our free newsletter, the data requested from you for this purpose, i.e. your email address and, optionally, your name and address, will be sent to us. We also store the IP address of your computer and the date and time of your registration. During the registration process, we will obtain your consent to receive this newsletter and the type of content it will offer, with reference made to this privacy policy. The data collected will be used exclusively to send the newsletter and will not be passed on to third parties.
The legal basis for this is Art. 6 Para. 1 lit. a) GDPR.
You may revoke your prior consent to receive this newsletter under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each newsletter.
Online job applications / publication of job advertisements
We offer you the opportunity to apply for jobs with our company via our website. In the case of these digital applications, we collect your application data electronically in order to process your application.
The legal basis for this processing is §26 Para. 1 S. 1 BDSG in conjunction with Art. 88 Para. 1 GDPR.
If you are hired as a result of the application process, we will store the data you provide during the application process in your personnel file for the purpose of the usual organizational and administrative process, naturally in compliance with further legal obligations.
The legal basis for this processing is §26 Para. 1 S. 1 BDSG in conjunction with Art. 88 Para. 1 GDPR.
If we do not hire you, we will automatically delete the data submitted to us two months after the final decision is made. We will not delete the data, however, if we must store the data for legal reasons such as evidence of equal treatment of applicants, until any legal action is concluded, or four months.
In this case, the legal basis is Art. 6 Para. 1 lit. f) GDPR and §24 Para. 1 No. 2 BDSG. Our legitimate interest lies in any legal defense we may have to mount .
If you expressly consent to a longer storage of your data, e.g. for your inclusion in a database of applicants or interested parties, the data will be processed further on the basis of your consent. The legal basis is then Art. 6 Para. 1 lit. a) GDPR. You may withdraw your consent at any time with future effect per Art. 7 Para. 3 GDPR with future effect.
Server data
For technical reasons, the following data sent by your internet browser to us or to our server provider will be collected, especially to ensure a secure and stable website: These server log files record the type and version of your browser, operating system, the website from which you came (referrer URL), the webpages on our site visited, the date and time of your visit, as well as the IP address from which you visited our site.
The data thus collected will be temporarily stored, but not in association with any other of your data.
The basis for this storage is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.
The data will be deleted within no more than seven days, unless continued storage is required for evidentiary purposes. In which case, all or part of the data will be excluded from deletion until the investigation of the relevant incident is finally resolved.
To advertise our products and services as well as to communicate with interested parties or customers, we have a presence on the Facebook platform.
On this social media platform, we are jointly responsible with Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.
The data protection officer of Facebook can be reached via this contact form:
https://www.facebook.com/help/contact/540977946302970
We have defined the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the reciprocal obligations, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the processing of the resulting and subsequently disclosed personal data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sales, and promotion of our products and services.
The legal basis may also be your consent per Art. 6 para. 1 lit. a GDPR granted to the platform operator. Per Art. 7 para. 3 GDPR, you may revoke this consent with the platform operator at any time with future effect.
When accessing our online presence on the Facebook platform, Meta Platforms Ireland Limited as the operator of the platform in the EU will process your data (e.g. personal information, IP address, etc.).
This data of the user is used for statistical information on the use of our company presence on Facebook. Meta Platforms Ireland Limited uses this data for market research and advertising purposes as well as for the creation of user profiles. Based on these profiles, Meta Platforms Ireland Limited can provide advertising both within and outside of Facebook based on your interests. If you are logged into Facebook at the time you access our site, Meta Platforms Ireland Limited will also link this data to your user account.
If you contact us via Facebook, the personal data your provide at that time will be used to process the request. We will delete this data once we have completely responded to your query, unless there are legal obligations to retain the data, such as for subsequent fulfillment of contracts.
Meta Platforms Ireland Limited might also set cookies when processing your data.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Cookies that have already been saved can be deleted at any time. The instructions to do this depend on the browser and system being used. For Flash cookies, the processing cannot be prevented by the settings in your browser, but instead by making the appropriate settings in your Flash player. If you prevent or restrict the installation of cookies, not all of the functions of Facebook may be fully usable.
Details on the processing activities, their suppression, and the deletion of the data processed by Facebook can be found in its privacy policy:
https://www.facebook.com/privacy/explanation
It cannot be excluded that the processing by Meta Platforms Ireland Limited will also take place in the United States by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025.
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.
Privacy Policy:: https://www.facebook.com/policy.php
Facebook Pixel – Conversion Tracking
We use the Facebook visitor action pixel on our website, a web analysis and conversion measurement service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Meta Platforms Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, hereinafter referred to as “Facebook”.
The Facebook visitor action pixel helps us analyse user behaviour on our website and promote our services on the Facebook platform. The basis for this is Art. 6 para. 1 lit. a GDPR. The user can revoke consent to use at any time for the future in accordance with Art. 7 para. 3 GDPR via the settings of the Consent Manager (“cookie settings”) on our website.
The visitor action pixel establishes a connection to Facebook’s servers in the USA. Facebook records the IP address and information about the user’s browser. In addition, an individual pixel ID is stored along with the user’s associated website activities.
Meta Platforms Inc. is part of the “Data Privacy Framework”, for which the EU Commission has issued an adequacy decision pursuant to Art. 45 GDPR:
https://www.dataprivacyframework.gov/list
Thanks to this data processing, Facebook can show the user personalised advertising from us on Facebook or on third-party sites. Conversion measurement also enables us to analyse and evaluate user behaviour after clicking on a Facebook ad and then being redirected to our website in order to increase the effectiveness of our Facebook ads.
In this context, we are jointly responsible with Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland, within the meaning of Art. 26 GDPR.
The joint controllers have defined their respective obligations under the GDPR in an agreement. This agreement can be viewed at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The data protection officer of Meta Platforms Ireland Limited can be reached via a contact form:
https://www.facebook.com/help/contact/540977946302970
Detailed information on data processing by Facebook as well as on the rights and protection options of users are described in Facebook’s privacy policy:
https://www.facebook.com/policy.php
Google Analytics
We use Google Analytics on our website, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.
Google Analytics helps us analyse website usage and measure the effectiveness of our marketing campaigns. The legal basis for this is Art. 6 para. 1 lit. a GDPR. The user can revoke consent to the use of Google Analytics in accordance with Art. 7 para. 3 GDPR at any time for the future via the “Cookie Settings” on our website.
Information such as time, location and frequency of website visits as well as interactions with the website (e.g. click paths, ads seen/clicked, clicks on links) including the user’s IP address are transferred to a Google server in the USA and stored there for a maximum of 2 months.
Google LLC is part of the “Data Privacy Framework”, for which the EU Commission has issued an adequacy decision in accordance with Art. 45 GDPR:
https://www.dataprivacyframework.gov/list
Google also records “demographic characteristics” and can create statistics that allow statements to be made about the age, gender and interests of site visitors. This is done through the automated analysis of advertising and information from third parties.
If the user has activated personalised ads in their Google account and agrees to Google Analytics, Google can analyse usage behaviour across devices – that is, across all devices that the user has linked to their Google account. Google creates models for cross-device conversions; only anonymous statistics are sent to us, no personal data.
If the user wishes to deactivate this cross-device analysis, he or she can deactivate the “Personalised Advertising” function in the settings of his or her Google account using the following link:
https://support.google.com/ads/answer/2662922?hl=de
We use Google Analytics with an anonymisation function. As a result, Google will shorten the user’s IP address within the EU member states or in other contracting states to the EEA Agreement.
Google uses the data collected to evaluate the user’s visit to the website and to compile reports on website activities for us. The data are also used to provide other services related to website and internet usage. Google may transfer this information to third parties where required by law, or where such third parties process the data on Google’s behalf.
According to Google, under no circumstances will the user’s IP address be linked to other Google data. Google offers further information and options for preventing data usage here:
https://www.google.com/intl/de/policies/privacy/partners
If the user does not agree to the collection, he or she can also prevent it by installing the browser add-on to deactivate Google Analytics.
Google Tag Manager
We use the Google Tag Manager to integrate various functions on our website. This product comes from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.
The Google Tag Manager is used exclusively to integrate certain content into our website and to enable the management of these functions via an interface provided by Google.
When you access the website, the corresponding functions are loaded from a Google server, which may also be located in the USA. The user’s IP address is processed in order to provide the functions.
The functions used are listed in our privacy policy. Any consent not granted by the user for certain functions will also be respected when using the Google Tag Manager.
Google LLC is also part of the “Data Privacy Framework”, for which the EU Commission has issued an adequacy decision pursuant to Art. 45 GDPR:
https://www.dataprivacyframework.gov/list
The legal basis for use is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimisation and economic operation of our website.
Hotjar web analytics
We use Hotjar on our website. This is a web analytics service provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, hereinafter referred to as „Hotjar“.
Hotjar is used to analyze how our website is used. In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
Hotjar allows us to monitor your usage behaviour on our website, such as logging and evaluating your mouse movements or mouse clicks. However, your visit to our website will be anonymized. In addition, information about your operating system, your internet browser, incoming or outgoing links, the geographical origin of your access, and the type and resolution of the device you are using are evaluated by Hotjar and processed for statistical purposes. Hotjar can also obtain direct feedback from you. Hotjar offers further information about its data protection practices at
https://www.hotjar.com/privacy
In addition, you have the option of terminating the analysis of your usage behavior by opting out. By confirming the link
https://www.hotjar.com/opt-out
a cookie is stored on your device via your browser to prevent any further analysis. Please note, however, that you must click the above link again if you delete the cookies stored on your end device.
Adobe Typekit
External fonts from “Adobe Typekit”, a service of Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24 Republic of Ireland, hereinafter referred to as “Adobe”, are used to display the font design.
When the website of the provider is called up, a connection to the Adobe server is established in order to enable the display of the font or to update it. Under certain circumstances, data may be transmitted to servers in the USA.
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In the opinion of the data protection supervisory authorities, however, the USA does not currently have an adequate level of data protection. There are therefore so-called standard contractual clauses between the provider and Adobe for the transfer of data to third countries:
https://www.adobe.com/de/privacy/eudatatransfers.html
These are private law agreements, however, and therefore have no direct impact on the access options of the authorities in the USA.
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The legal basis is Article 6 para. 1 lit. f GDPR. The legitimate interest of the provider is the optimization and economic operation of the website.
Through the connection, Adobe can recognize from which website a request is sent and to which IP address the display of the font is transmitted.
Adobe offers further information, in particular on the possibilities of preventing the use of data, under the following links:
https://www.adobe.com/de/privacy.html
https://www.adobe.com/de/privacy/policies/adobe-fonts.html
FontAwesome
In order to be able to display fonts and visual elements of our website, we use FontAwesome’s external fonts. FontAwesome is a service of
Fonticons Inc., 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA, hereinafter referred to as „FontAwesome“.
When you access our website, a connection is established to the FontAwesome server in the USA in order to enable and update the display of fonts and visual elements.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the optimisation and economic operation of our website.
By connecting to the FontAwesome server when you access our website, FontAwesome can determine from which website your request was sent and to which IP address the font should be sent.
At
https://fontawesome.com/privacy
FontAwesome offers further information, in particular on the options for preventing data use.
Google Fonts
Our website uses Google Fonts to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed.
The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our site.
When you access our site, a connection to Google is established from which Google can identify the site from which your request has been sent and to which IP address the fonts are being transmitted for display.
Google offers detailed information at
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
in particular on options for preventing the use of data.
Google reCAPTCHA
Our website uses Google reCAPTCHA to check and prevent automated servers („bots“) from accessing and interacting with our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
This service allows Google to determine from which website your request has been sent and from which IP address the reCAPTCHA input box has been used. In addition to your IP address, Google may collect other information necessary to provide and guarantee this service.
The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the security of our website and in the prevention of unwanted, automated access in the form of spam or similar.
Google offers detailed information at
https://policies.google.com/privacy
concerning the general handling of your user data.
Google-Maps
Our website uses Google Maps to display our location and to provide directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
If you access the Google Maps components integrated into our website, Google will store a cookie on your device via your browser. Your user settings and data are processed to display our location and create a route description. We cannot prevent Google from using servers in the USA.
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in optimizing the functionality of our website.
By connecting to Google in this way, Google can determine from which website your request has been sent and to which IP address the directions are transmitted.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
In addition, the use of Google Maps and the information obtained via Google Maps is governed by the Google Terms of Use and the Terms and Conditions for Google Maps .
Google also offers further information at
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
Vimeo
We use Vimeo to display videos on our website. This is a service of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA, hereinafter referred to as „Vimeo.“
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in improving the quality of our website.
When you access a page on our website that has Vimeo embedded in it, a connection to Vimeo’s servers in the USA is established. For technical reasons, it is necessary for Vimeo to process your IP address. In addition, the date and time of your visit to our website will also be recorded.
If you are logged into Vimeo while visiting one of our webpages containing a Vimeo video, Vimeo will associate information about your interaction with our site to your Vimeo account. If you wish to prevent this, you must either log out of Vimeo before visiting our website or configure your Vimeo user account accordingly.
For the purpose of functionality and usage analysis, Vimeo uses Google Analytics. Google Analytics stores cookies on your terminal device via your browser and transmits information about the use of those websites in which a Vimeo video is embedded to Google. It is possible that Google will process this information in the USA.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
The legal basis for collecting and processing this information is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website and in Vimeo’s legitimate interest in statistically analyzing user behavior for optimization and marketing purposes.
Vimeo offers further information about its data collection and processing as well your rights and your options for protecting your privacy at this link:
Weglot
To display our offers in different languages, we use the service of Weglot SAS, 138, rue Pierre Joigneaux, Bois-Colombes 92270, France (hereinafter referred to as “Weglot”).
When you visit our site, the service is loaded via the Weglot server, which provides visitors with a choice of language.
For technical reasons, Weglot collects the following information when you visit the site:
– Browser type and version,
– Operating system used,
– Referrer URL,
– Website visited,
– Date and time of access,
– User’s IP address.
This data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimisation and reach of our offer. For more information, see Weglot’s privacy policy:
https://www.weglot.com/privacy
YouTube
We use YouTube on our website. This is a video portal operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, hereinafter referred to as „YouTube“.
We use YouTube in its advanced privacy mode to show you videos. In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the advanced privacy mode means that the data specified below will only be transmitted to the YouTube server if you actually start a video.
Without this mode, a connection to the YouTube server in the USA will be established as soon as you access any of our webpages on which a YouTube video is embedded.
This connection is required in order to be able to display the respective video on our website within your browser. YouTube will record and process at a minimum your IP address, the date and time the video was displayed, as well as the website you visited. In addition, a connection to the DoubleClick advertising network of Google is established.
If you are logged in to YouTube when you access our site, YouTube will assign the connection information to your YouTube account. To prevent this, you must either log out of YouTube before visiting our site or make the appropriate settings in your YouTube account.
For the purpose of functionality and analysis of usage behavior, YouTube permanently stores cookies on your device via your browser. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
Further information about the collection and use of data as well as your rights and protection options in Google’s privacy policy found at
https://policies.google.com/privacy
Google AdSense
We use Google AdSense on our website to integrate advertisements. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
Google AdSense stores cookies and web beacons on your device via your browser. This enables Google to analyze how you use our website. In addition to your IP address and the advertising formats displayed, the information thus collected will be transmitted to Google in the USA and stored there. Google may also share this information with third parties. Google states that it will not connect your IP address to other data.
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
In addition, Google offers an opt-out add-on at
https://policies.google.com/privacy
https://adssettings.google.com/authenticated
in particular on options for preventing the use of data.
Google AdWords with Conversion Tracking
Our website uses Google AdWords and conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
We use conversion tracking to provide targeted promotion of our site. In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and do not otherwise identify you personally.
If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were then forwarded to our website.
The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. In addition, we receive information about the number of users who clicked on our advertisement(s) as well as about the pages on our site that are subsequently visited. Neither we nor third parties who also use Google AdWords will be able to identify you from this conversion tracking.
You can also prevent or restrict the installation of cookies by making the appropriate settings in your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support.
In addition, Google provides further information with regard to its data protection practices at
https://services.google.com/sitestats/de.html
https://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/
in particular information on how you can prevent the use of your data.
Google Remarketing
We use the remarketing function on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
We use this feature to deliver interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network.
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
To allow this advertising service to function, Google stores a cookie with a sequence of numbers on your device via your browser when you visit our website. This cookie records both your visit and the use of our website in anonymous form. However, personal data will not be passed on. If you subsequently visit a third-party website that also uses the Google advertising network, advertising may appear that refers to our website or our offers there.
To permanently disable this feature, Google provides a browser plugin for most common browsers at
https://www.google.com/settings/ads/plugin?hl=de
Likewise, the use of cookies from certain providers, e.g. via
http://www.youronlinechoices.com/uk/your-ad-choices/
or
http://www.networkadvertising.org/choices/
can be deactivated by opt-out.
Cross-device marketing allows Google to track your usage patterns across multiple devices, so you may see interest-based, personalized advertising even when you switch devices. However, this requires that you have agreed to link your browsing history to your existing Google account.
Google offers more information about Google Remarketing at
https://www.google.com/privacy/ads/
Model Data Protection Statement for Anwaltskanzlei Weiß & Partner
